Following its determination to stop photoshoppping models and proudly show off their stretch marks, Missguided has now launched a brand new vary of mannequins to its London shops, reports Campaign. Representing numerous ethnic backgrounds and that includes pure physique options resembling stretch marks, vitiligo, and freckles, these mannequins are a part of the British retailer’s #makeyourmark marketing campaign, which launched on the finish of 2017. With an goal to encourage constructive physique picture attitudes, this highly effective transfer has already been applauded on social media, and we will solely hope that it will encourage different retailers to comply with go well with.
Whereas it is nice to see global brands take steps in the right direction, it is necessary to notice that we nonetheless have a protracted method to go. Though Missguided has made an awesome transfer, these mannequins nonetheless take the type of a particularly skinny lady, which is not a fair representation of the world we live in. There’s additionally nonetheless a flagrant lack of diversity in the fashion industry, with some ethnicities being excluded from runways, campaigns, and journal covers. However as we look forward to much more empowering adjustments, learn on to take a look at these superior new Missguided mannequins which might be garnering a number of buzz.