Missguided's New Campaign Is Celebrating Skin 'Imperfections' In the Best Way


British vogue model Missguided has been pushing the celebration of range for fairly a while now. Their earlier campaigns akin to #KeepBeingYou and #MakeYourMark function individuals of all shapes, sizes, races, and sexual orientation. Their newest love-yourself transfer is encouraging individuals to really feel extra snug of their pores and skin—regardless of how 'flawed'. (Associated: This Woman Was Bullied for Her Vitiligo So She Transformed Her Skin Into Art)

Dubbed #InYourOwnSkin, their new marketing campaign pictures embrace ladies whose pores and skin you would possibly usually see coated up or underrepresented in mainstream promoting. However moderately than viewing their scars, birthmarks, freckles, albinism, and different pores and skin circumstances as 'imperfect', Missguided is embracing them in hopes of eradicating the stigma that surrounds pores and skin that's merely totally different.  

"As a continuation of our #KeepOnBeingYou motion, we collaborated with six empowering ladies who’ve impressed us to seize their uniqueness in our #InYourOwnSkin marketing campaign," Missguided shared on their website. "These babes proceed to problem the world’s notion of magnificence and exude the boldness to be snug #InYourOwnSkin."

Right here's all the pieces that you must know concerning the women spearheading this unimaginable motion: 

Isabella Fernandes

Isabella, 19, suffered from extreme burns throughout her physique when her shirt was caught in a home hearth two years in the past. By pursuing her dream of turning into a mannequin, she hopes that extra ladies can be inspired to embrace their burns and never let their scars maintain them again. "I believe having shoots which are particularly based mostly on scars or distinction or physique positivity are actually nice and a very good begin," she mentioned in an interview with the model for its #InYourOwnSkin marketing campaign. "However finally the purpose is to have a combination of ladies in the identical area, so ladies with a incapacity or disfigurement are additionally thought of regular."


Mariana Mendes

This 24-year-old Brazilian was born with a birthmark on her face. Over time, she has realized to like the way in which she appears and has used social media to encourage others to do the identical. 


Polly Ellens

The total-time mannequin was born with stunning freckles dotting her face and is all about ladies supporting different ladies. "Being consistently jealous, hateful, and envious could be soul-destroying," she mentioned in an interview with the Missguided. "It’s additionally the trigger for some ladies’s points when ladies are put towards different ladies. We have to flip that into ladies supporting ladies." (Associated: These Women Show Why the #LoveMyShape Movement Is So Freakin' Empowering)


Beth Brice

Of all of the fashions in Missguided's marketing campaign, Beth was the girl solid straight off the road. She has psoriasis (a power inflammatory pores and skin situation the place your physique produces extra pores and skin cells) and has realized to like and settle for her pores and skin. "Magnificence to me is about what's inside—persona, happiness, love, and acceptance," she told the brand. "When you can settle for and love your self then that’s a reasonably stunning factor to me." (ICYMI, celebs like Kim Kardashian have also been speaking out about their psoriasis.)


Maya Spencer-Berkeley

This body-positive advocate bought into modeling to assist increase consciousness for Epidermolysis Bullosa (EB), a uncommon genetic situation that causes the pores and skin to blister simply. "I believe magnificence is happiness," she informed Missguided. "While you settle for your self you glow and to me that’s magnificence." 


Joanne Dion 

As a plus-size mannequin with albinism, Joanne has used her confidence and body-positive strategy to push for extra range and acceptance within the vogue world. "My function in life is to not be ‘accepted by society,’" she informed Missguided. "I reside fearlessly and I’m unapologetically me."  

We're loving Missguided's continued effort to interrupt the mould. Right here's to hoping an increasing number of manufacturers comply with go well with, in order that range (of pores and skin, physique, height—all the pieces!) is represented all the time. 

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