bmi has appointed Antony Value as director advertising and marketing & buyer with quick impact.
Based mostly on the airline’s East Midlands hub and reporting to airline chief industrial officer Jochen Schnadt, Value will drive strategic efforts to additional improve bmi’s model consciousness throughout the service’s pan-European community, unlock new buyer markets, and additional develop the product proposition consistent with bmi’s philosophy to ship a seamless and handy product to its prospects.
Value brings over 20 years’ aviation expertise and has held senior management positions with Air New Zealand and British Airways, most not too long ago being basic supervisor gross sales for the previous, based mostly in Auckland.
Value has a robust observe report of main giant and profitable industrial and digital groups within the UK, USA and New Zealand.
bmi, which operates a 20-strong all-jet fleet linking UK hubs together with Bristol and Aberdeen with European industrial and cultural centres, has loved vital progress over the previous 12 months, enhancing its community and boosting buyer numbers.
Schnadt mentioned: “This 12 months, we’re amplifying our funding in digital analysis and advertising and marketing to make sure we ship an much more seamless buyer expertise.
“Antony will drive all customer-facing capabilities inside bmi masking advertising and marketing, distribution and buyer engagement and care, along with taking the lead with cell and e-commerce.
“His experience drawn from over 20 years with a few of the world’s main international carriers compliments our specialist senior crew.”